MakerOSSelf Score Indicator
A Self Score Indicator
What’s important to investors?
Score yourself as if you were a potential investor or team member listening to or reading your presentation.
This is a self-assessment indicator, not financial or investment advice.
1 = Very poor. 2 = Poor. 3 = Good. 4 = Very good. 5 = Excellent.
Your indicator score
0.0 / 5
Reading your score
| Indicator score | What investors will likely see | Your next move |
|---|---|---|
| 1.0 to 2.4 | A promising idea whose case is not yet clear to an outside eye. | Pick the two questions with the lowest scores and work on those first. |
| 2.5 to 3.7 | A credible pitch with clear gaps that investors will ask about. | Work to improve the sections weighted 15% or more, then score again. |
| 3.8 to 5.0 | A pitch that answers much of what investors look for. | Test it with a real investor or adviser and compare their view with yours. |
Section breakdown
| Section | Average | Weight | Weighted |
|---|---|---|---|
| A. Presenter | — | 12.5% | — |
| B. Project Description | — | 10% | — |
| C. The Market Opportunity | — | 17.5% | — |
| D. The Target Market | — | 17.5% | — |
| E. The Business Model | — | 15% | — |
| F. Financials | — | 15% | — |
| G. Management and Intellectual Property | — | 12.5% | — |
A. Presenter 12.5%
Section average —
Does the presenter make the problem clear?
Does the presenter make the solution clear?
Does the presenter make the user and market clear?
Does the presenter make the growth path clear?
Is the presenter well-practised?
B. Project Description 10%
Section average —
Is the project expressed simply and clearly for others to understand?
What stage of development is the project at (i.e., is it an idea or at the prototype stage)?
Are the next steps and development timeframes clearly explained?
C. The Market Opportunity 17.5%
Section average —
Is it clearly explained why the project is such a great idea?
Are the competitors identified, and the project’s competitive advantage explained?
Does the project incorporate a high level of innovation?
Is the project likely to 'disrupt' the marketplace?
Does the project have the potential to impact the global market?
Is the potential size of the market opportunity quantified?
Are the potential barriers to success explained?
Does the market opportunity appear attractive?
D. The Target Market 17.5%
Section average —
Is the target market/customer for the project clear?
Does the project have a saleable value proposition to a well-defined target market/customer?
Is there evidence of 'need' for the project, e.g. letters of intent or early adopters?
Is the size of the target market quantified?
Is customer acquisition quantified?
Does the product/service have a clear route to market?
E. The Business Model 15%
Section average —
Does the proposed business model appear to be commercially viable?
Is it clear how the proposed model would function on a day-to-day basis?
Is it clear how the product will be delivered or distributed?
Is the target market size sufficient, and is there a viable reach strategy to ensure project scalability?
Is it clear how the project might be scaled?
How well does the business model meet the needs of the target market/customer?
Have roles and responsibilities across the project been identified?
Have third-party stakeholders needed to deliver the project been identified?
F. Financials 15%
Section average —
Does the proposed project appear to be financially viable?
Is the estimated funding required to get the project to market clear?
Is the expected price point for the product/service clear?
Are financial projections for the project prepared?
Is the ongoing financing of the development and launch of the project discussed?
G. Management and Intellectual Property 12.5%
Section average —
Is the current status of the development of proprietary knowledge clear?
How valuable does the proprietary knowledge appear to be?
Does the project appear to have a competitive advantage on entering the market?
Do the current founders and team appear to be able to maintain that advantage?
Can the proprietary knowledge or intellectual property be adequately protected?
Can the project be launched by the current founders and team?
Is the external expertise needed to develop and launch the project discussed?
Your indicator score
0.0 / 5
Reading your score
| Indicator score | What investors will likely see | Your next move |
|---|---|---|
| 1.0 to 2.4 | A promising idea whose case is not yet clear to an outside eye. | Pick the two questions with the lowest scores and work on those first. |
| 2.5 to 3.7 | A credible pitch with clear gaps that investors will ask about. | Work to improve the sections weighted 15% or more, then score again. |
| 3.8 to 5.0 | A pitch that answers much of what investors look for. | Test it with a real investor or adviser and compare their view with yours. |
Section breakdown
| Section | Average | Weight | Weighted |
|---|---|---|---|
| A. Presenter | — | 12.5% | — |
| B. Project Description | — | 10% | — |
| C. The Market Opportunity | — | 17.5% | — |
| D. The Target Market | — | 17.5% | — |
| E. The Business Model | — | 15% | — |
| F. Financials | — | 15% | — |
| G. Management and Intellectual Property | — | 12.5% | — |
Only human beings can choose what is worth making. This enquiry is where that choice begins.